The meeting started with a presentation made by Cluster Development’s consultancy about the strategic challenges to face in the short term, such as positioning Andorra as a sports destination, offering personalised services, promoting direct marketing, seeking alternative financing for the consolidation of events and internationalising the sector even more. The economic impact of sports in the country has also been estimated at between 190 and 210 million euros.
Right after, the unique calendar of national sporting events was presented exclusively to the members of the cluster, in collaboration with Andorra by Sports and sponsored by BancSabadell d’Andorra. All the competitions taking place in the Principality can be consulted via the Web and social networks, and this will help the sector to better plan its organisation. The calendar will be presented publicly on July 12th.