Andorra Innovation Hub has established a collaboration agreement with CARTO, one of the top companies in the world in data analysis and visualization of spatial data, which, through multiple data sources, will allow them to join the project helping to better understand tourist behavior in Andorra. Attracted by the country´s potential in this field, by projects already underway and by the ease of obtaining data, the company chose the Principality to carry out these types of projects in conjunction with the local team (spatial clusters, most frequent routes, profile segmentation, correlation between different points of interest…) thus providing tools to identify information of great value to the sector´s different organisms.
The agreement is a three-way collaboration between Andorra Innovation HUB, CARTO and MIT´s City Science Group with the aim of carrying out a project involving the tourism sector with precise data and metrics of great use for the different organisms of the sector. To date, few mechanisms were in place to monitor the tourism sector and traditional systems were being used, such as surveys in order to analyze a sector which has a large economic repercussion on the country.
The Andorra Innovation Hub director, Marc Pons, highlighted that “we are adding a valuable, world renowned partner in terms of data analysis to the Living Lab so as to further boost the data analysis process already underway providing support to the Public Administration and the network of companies”.
Besides, CARTO’s sales director, Jaime de Mora, has indicated that “embracing this kind of program positions Andorra as a global leader in building data-driven policies that support their world-class tourism industry”.
Likewise, the City Science group of MIT Media Lab director, Kent Larson, remembered that “working in Andorra over the past four years has confirmed that this tiny nation is an ideal living laboratory. We have access to unprecedented country-scale data, and we can explore solutions to looming societal problems – from climate change to equitable transportation – that can scale to the larger world. We also have direct relationships with ministers empowered to quickly adjust priorities and set public policy.”
Around thirty analysts are working the Andorran model
The first morning and afternoon collaborative work sessions have already begun and around thirty professionals from Andorra Innovation HUB, CARTO and from MIT´s City Science team, are working together on the creation of new tools to analyze urban fluxes in Andorra. The participants have access to various data sources and to Carto´s mapping program to analyze tourist profiles and daily activity in the Principality.
Multiple and diverse profiles have participated in the work sessions: data scientists, architects, experts in data visualization, in behavioral patterns, as well as in touristic innovation. Throughout the sessions, small work groups have analyzed the data collected and suggested a variety of innovative methodologies to analyze tourist patterns within the country.
The participants are experts in data visualization, dynamic urban zoning, spatial data science, behavioral patterns in urban areas, economics on the scale of a country, telecommunications data on a national scale and touristic innovation. Small work groups have gone over the results of the brainstorming sessions and workshops and have subsequently given a collective presentation.
The agreement with CARTO
Given CARTO´s ample experience in spatial data analysis and visualization and the direction already undertaken by Andorra Innovation Hub in this field, this project has been orchestrated focusing on the analytical and geospatial aspects in order to better understand the behavior of tourists throughout their stay in the country and the segmentation of our visitors´ profiles taking into account a wide and diverse range of variables such as nationality, seasons, age, overnight stays, finality (shopping, skiing …) and economic expenditure, among others.
These tools should allow the different organisms from the public sector as well as the private to better understand the profiles of visitors to the country and therefore, have support tools in decision making, for example optimizing their resources to help make the interesting profiles for the country loyal.
With over eight million annual visitors, tourism represents around 46% of Andorra´s economy. Gathering and analyzing multiple and diverse data sources, such as telecommunications and economic transactions, a more comprehensive understanding of the dynamics of the country´s tourism and commerce is being achieved, in addition to design in interventions so as to improve tourists´ experiences, and explore the economic, cultural and environmental implications of their trip.
The agreement is a three-way collaboration between Andorra Innovation HUB, CARTO and MIT´s City Science Group with the aim of carrying out a project involving the tourism sector with precise data and metrics of great use for the different organisms of the sector. To date, few mechanisms were in place to monitor the tourism sector and traditional systems were being used, such as surveys in order to analyze a sector which has a large economic repercussion on the country.
The Andorra Innovation Hub director, Marc Pons, highlighted that “we are adding a valuable, world renowned partner in terms of data analysis to the Living Lab so as to further boost the data analysis process already underway providing support to the Public Administration and the network of companies”.
Besides, CARTO’s sales director, Jaime de Mora, has indicated that “embracing this kind of program positions Andorra as a global leader in building data-driven policies that support their world-class tourism industry”.
Likewise, the City Science group of MIT Media Lab director, Kent Larson, remembered that “working in Andorra over the past four years has confirmed that this tiny nation is an ideal living laboratory. We have access to unprecedented country-scale data, and we can explore solutions to looming societal problems – from climate change to equitable transportation – that can scale to the larger world. We also have direct relationships with ministers empowered to quickly adjust priorities and set public policy.”
Around thirty analysts are working the Andorran model
The first morning and afternoon collaborative work sessions have already begun and around thirty professionals from Andorra Innovation HUB, CARTO and from MIT´s City Science team, are working together on the creation of new tools to analyze urban fluxes in Andorra. The participants have access to various data sources and to Carto´s mapping program to analyze tourist profiles and daily activity in the Principality.
Multiple and diverse profiles have participated in the work sessions: data scientists, architects, experts in data visualization, in behavioral patterns, as well as in touristic innovation. Throughout the sessions, small work groups have analyzed the data collected and suggested a variety of innovative methodologies to analyze tourist patterns within the country.
The participants are experts in data visualization, dynamic urban zoning, spatial data science, behavioral patterns in urban areas, economics on the scale of a country, telecommunications data on a national scale and touristic innovation. Small work groups have gone over the results of the brainstorming sessions and workshops and have subsequently given a collective presentation.
The agreement with CARTO
Given CARTO´s ample experience in spatial data analysis and visualization and the direction already undertaken by Andorra Innovation Hub in this field, this project has been orchestrated focusing on the analytical and geospatial aspects in order to better understand the behavior of tourists throughout their stay in the country and the segmentation of our visitors´ profiles taking into account a wide and diverse range of variables such as nationality, seasons, age, overnight stays, finality (shopping, skiing …) and economic expenditure, among others.
These tools should allow the different organisms from the public sector as well as the private to better understand the profiles of visitors to the country and therefore, have support tools in decision making, for example optimizing their resources to help make the interesting profiles for the country loyal.
With over eight million annual visitors, tourism represents around 46% of Andorra´s economy. Gathering and analyzing multiple and diverse data sources, such as telecommunications and economic transactions, a more comprehensive understanding of the dynamics of the country´s tourism and commerce is being achieved, in addition to design in interventions so as to improve tourists´ experiences, and explore the economic, cultural and environmental implications of their trip.
