Carlos Fernández Guerra, one of the world’s most famous community managers after changing the way the Spanish National Police communicates, will give the conference “Adapting to the continuous innovation of the digital world” on 11th October at 7 p.m. at the Andorran Innovation Space.
Fernández Guerra will explain what challenges must be faced at both business and user levels, the importance of digital transformation, and the new trends and opportunities that social networks provide us. He will also review the communication strategy used by the Spanish National Police, consisting in a smart management of problems derived from crimes in the digital environment. The combination of humour and responsibility made Twitter’s @policia account one of the most influential in the world, surpassing the FBI’s number of followers. The style of the Spanish police was even copied by the CIA.
The event is organized by Actua, admission is free, please confirm attendance in advance by sending an email to elena.guirado@actuatech.ad or calling 862 555.
A Community, of communities
Carlos Fernández Guerra is the creator, planner and head of Communication, Citizen Services, Training and Public Awareness Programs in Police Security 2.0, being one of the world’s leading projects in its sector and in the number of Twitter users, to date with more than one and a half million potential followers. In addition, he is a professor of Communication of over 30 master degrees, specialized trainings, business schools and universities, and provides strategic advice to companies and institutions. He is currently the Digital & Social Media Director for Iberdrola.
Fernández Guerra will explain what challenges must be faced at both business and user levels, the importance of digital transformation, and the new trends and opportunities that social networks provide us. He will also review the communication strategy used by the Spanish National Police, consisting in a smart management of problems derived from crimes in the digital environment. The combination of humour and responsibility made Twitter’s @policia account one of the most influential in the world, surpassing the FBI’s number of followers. The style of the Spanish police was even copied by the CIA.
The event is organized by Actua, admission is free, please confirm attendance in advance by sending an email to elena.guirado@actuatech.ad or calling 862 555.
A Community, of communities
Carlos Fernández Guerra is the creator, planner and head of Communication, Citizen Services, Training and Public Awareness Programs in Police Security 2.0, being one of the world’s leading projects in its sector and in the number of Twitter users, to date with more than one and a half million potential followers. In addition, he is a professor of Communication of over 30 master degrees, specialized trainings, business schools and universities, and provides strategic advice to companies and institutions. He is currently the Digital & Social Media Director for Iberdrola.
