International fairs
Nowadays, fairs continue to be one of the best showrooms so as to promote a company in your sector. If national fairs already have a significant impact, International ones are extremely important to connect with suppliers, investors, clients and to be up to date with the latest trends.
Andorra Business annually organizes group stands in somerenowned International fairs and we organize delegations to visit them.
Are you interested in attending an International event?
Recommendations for going to a Fair
For attending an International fair of this type to be effective, it is extremely important to carefully plan our strategy for the International fair in question.
This is why, we provide a series of recommendations to bring you closer to commercial success at a fair or event of this caliber.
1 Before the fair
Define objectives:
- Direct contact
- Clients, distributors, suppliers
Elaborate a communication plan :
- Exploit the company´s various communication tools (website, mailing, social media)
- Establish previous contact with clients, partners and suppliers to try and meet during the fair. Once it has started you will not be able to do so.
- Take maximum advantage of the communication possibilities offered by the fair.
2 During the fair
- Adapt your speech to your objectives to generate confidence.
- Only provide documentation to the visitors who most interest you
- Be proactive: don´t wait for them to come and see you
- Participate in the events and conferences of the business fair
- Have a form in order to take note of visits, register contacts and the follow- up needed.
One of the biggest mistakes made by exhibitors attending business fairs is not taking advantage of all the opportunities offered such as interacting with renowned personalities in the sector.
3 After the fair
- So as to provide good follow-up after the fair, it is convenient to prepare forms on which to note the information of the contacts you may make. Take down the company information and the person of contact, the reason of the conversation at the fair, whether they showed interest in a specific product or service and what action we consider necessary once the fair is over. This way, once you start the post-fair follow-up, you can structure work and prioritize actions.
- Make assessment of results: quantitative and quality.
Participation in and visits to International Fairs
Are you interested in attending an International event?
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